Why You Should Be Using Interactive Content to Market Your Real Estate Listings
Static content alone is out. Diverse and interactive content is in. Forever. This isn’t just the case for real estate and housing–it’s been proven pretty much across the board. When it comes to digitally marketing your real estate listings, homes for sale, or land for sale, using interactive content can help you reach more people who are more likely to be interested in your property.
What is Interactive Content?
Interactive content lets your audience, customer base or clients digitally interact with your business. The benefit is two-fold: the end-user has access to information that is personalized to their needs and interests, while your business gets access to valuable data that helps you better understand your clients’ needs.
Here’s an example: You’re a real estate agent who wants to showcase your newest luxury estate property. Instead of going the traditional (read: boring) route with a basic listing description and photo gallery, you commission a local real estate filmmaker who can provide you with a custom high-definition video. Once uploaded to your site, YouTube or Vimeo, etc., you can embed hyperlinks within the video content that help drive web traffic to your listing page online.
Other examples of interactive content include…
- Interactive Infographics (aka engagographics)
- Interactive Polls
- Surveys/Quizzes
- Games
- Contests
- Interactive eBooks
- Interactive Calculators
How Interactive Video Content Stands Out
The purpose of interactive video content is to help add a layer of personalization and interaction to your videos, which can drive traffic to your website, capture leads, and increase brand awareness. Video content alone is a powerful marketing tool. Adding interactive elements can take it to another level. Think about how many real estate listings have interactive video tours these days. It has become so common that not having it may actually hurt your rep.
Video Attracts Buyers & Sellers
Did you know 85% of home buyers and sellers want to work with an agent who uses video? That’s almost every buyer and seller. The preference for video is so strong, that homes listed with a video get four times the number of inquiries than listings with just photo media.
Options Beyond Video
Video is just one aspect of interactive content. There are multiple other options that can encourage clients to engage with your business, provide their contact information, or sign up for your newsletter. Here are a few more ideas for leveraging interactive content for your real estate listings:
- Create an interactive schematic floor plan
- Create interactive concept designs
- Utilize interactive property site maps for larger developments
- 360-degree property tour
How to Get Started
Video marketing is a highly valuable, but often complicated and time-consuming process. If you don’t know where to start or aren’t sure you have the time to devote to developing video content for your real estate business, consider working with a professional.
Learn more about Luxury Living Films’ suite of high definition video packages for real estate listings, land for sale, investment property, and more.