Video Marketing for Luxury Real Estate – The Stats are In
Luxury real estate videos are more than a filmed version of your overall marketing plan. It is a highly specialized media avenue that is now the most powerful marketing tool for both small business and big business.
There is a distinct art to making sure your short film or video attracts, connects and inspires your target audience to take-action. Ultimately, buy something. When video marketing is done correctly, and professionally, it’s a powerful addition to your current marketing strategies…very powerful.
Video’s inherent ability to capture and hold a prospects attention is proven to be much longer than people will spend on a text or an image, and its ability to appeal to multiple sense is super compelling too. It is no surprise that video advertising saw 40% growth in the past year…and all marketing guru’s agree (including this one) that growth is just the beginning. Within another year, video will account for 70% of all internet traffic, according to recent studies.
And as far as Social Media is concerned, video is now king. It only took just over a year. More impressive facts: Facebook generates 8 billion video views on average per day! Social video generates 1200% more shares than text and images combined (Source: Small Biz Trends). Video in an email leads to 200-300% increase in click-through rates (Source: HubSpot). The numbers are in, and they are very impressive.
The good news for you if you want to have a huge advantage over your competition (who doesn’t), since most brokers don’t use video marketing, and even if they do, most don’t do it well. And in video, something is NOT better than nothing. The quality of your video reflects on you and your business. The facts now show there is a Huge Opportunity for those who want to be successful and use the best marketing tools available.
Luxury Living Films creates customized real estate video marketing strategies that match your needs, goals and strengths. We’ve been in luxury real estate marketing for over 17-years and have moved exclusively to videos and short films to help you sell more luxury properties, services and home products faster and for more money than with traditional marketing.